Sales Letter

For the Sales Letter assignment, I drew inspiration from the countless mailers I have received from business around where I live inviting me to come and patronize their business for some reason or another. I tried to keep with the same style by presenting the reasons the customer should stop by as well as incentives to help persuade the customer to do so.

Xtreme Cuts

1604 and Bandera

San Antonio TX, 78250

October 16, 2007

Resident

Some Street Way

San Antonio TX, 78250

Dear Resident,

Xtreme Cuts has opened a new location right on your neighborhood! Our new Salon is right down the street at 1604 and Bandera, in the Target shopping center. No more having to drive around town looking for a Salon without a long wait – at Xtreme Cuts, you will never have to wait more than ten minutes! With our No Wait or Short Wait ^tm policy, you can get a quality haircut in less time than it takes to brew a cup of coffee!

At Xtreme Cuts, we stand by our idea that you should be able to get a quality haircut at an affordable price. We understand that your time is important, so we strive to provide you the best value with our convenient location, excellent customer service, and affordable price. With our new location at 1604 and Bandera, we are bringing our quality Salon to you!

So stop on by! Through the month of October children’s haircuts are half-off! Also, the enclosed coupon is good for TWO free haircuts! We look forward to seeing you and your family at Xtreme Cuts! We guarantee that you will be happy with your hair!

Sincerely,

Gabriel Gonzalez

C.E.O., Xtreme Cuts